Asher Castellino

Work

Led the redesign of 3+ websites, including the company website and developed new branding across all marketing channels. Delivered 100% of projects within deadlines and budgets for clients in the financial, HR, non-profit, and retail industries. Streamlined project management workflow, reducing campaign turnaround times by 25% Introduced automation for client reporting, saving 10+ hours per week in manual tasks. Increased client social media engagement by 25% with strategic content planning and increased average follower count by 20%. Maintained an average CTR of over 3% and an average conversion rate of over 2.5% on a monthly basis while maintaining a monthly budget of over $25k for multiple clients. Created new branding for the Canadian Securities Exchange (CSE), one of Canada’s top stock exchanges including new logos, re-launch of their blog/podcast, social media, and marketing collateral. Some of my work was used at WEF 2019 in Davos. Redesigned the Capital Transfer Agency (CTA) website and parent company Pacific Stock Transfer (PST) website. Designed 1k+ marketing collateral such print and web graphics, banners, social posts, brochures, catalogs, flyers, etc.
Bezdan Railing Solutions Marketing & Communications	2022-25
Oversaw the launch of over 25 new products in the marketplace. Increased newsletter open rates to 25% in 2022 and 2023 (Industry average was 17%). Designed and developed 10 high-performing landing pages for US and Canadian audiences. Improved organic Google search rankings for keywords in specific product categories to the first 2 pages. Increased follower count on social channels (Instagram, Facebook & Linkedin) by 25%. Created over 12 promotional and instructional videos which generated over 75k views. Designed 1k+ marketing and communication collateral such as print and web graphics, banners, social media posts, brochures, catalogs, flyers, etc.

Sparx Publishing Group Marketing & Operations	2018-22

Bootlegger Jeans Marketing & Operations	2018
Played a key role in the successful launch of the Summer and Fall 2018 clothing lines overseeing campaign coordination, store launches, and print and digital marketing communications. Developed new social media strategies resulting in an increase of 1.5k followers on Instagram within 6 months. Designed 200+ marketing collateral such as internal company newsletters, social posts, flyers, store signage, etc.

Quality Awning & Signs Marketing & Operations	2012-17
Developed new branding and marketing initiatives including the re-design and re-launch of the company website, social media, and all marketing communications collateral. Optimized project scheduling and standardized installation processes, reducing permit to installation time by 20%. Helped launch a customer feedback system increasing repeat business by 25%. Maintained a monthly CTR of +4% and a conversion rate of +3% with a paid advertising budget of +$5k. Hired and trained staff and developed proprietary company orientation guides, reducing onboarding time by 35%. Planned, organized, and participated in 5+ trade shows in the local Vancouver area. Designed 1k+ marketing collateral such as legal documents, product manuals, flyers, customer agreements, brochures, etc.